Monthly Archives: November 2016

The Epic Failure of Brand Awareness

Increasing “Brand Awareness” is a Huge Waste of Money, Time, and Resources

The next time you’re sitting with the someone in a marketing department, ask that person, “why did you run the last digital display ad campaign?”

When I have asked that question, 4 out of 5 times I’ve received the response, “we’re trying to increase brand awareness.”

One small line from a great book comes to mind whenever I hear that:

“Kmart has plenty of awareness, so what?”
-Purple Cow by Seth Godin

Continue reading

Crime Analysis – Denver-Part 2

Getting More Granular

Where we’re going
In having noticed the crime rates heading up over the last few years, taking a better look seemed more important. I want to first look at “CRIME” before looking into “TRAFFIC” in the data set. It sounds more interesting and I hope the results don’t keep me up at night. Continue reading

Crime Analysis – Denver-Part 1

Project Background

As we all know, Colorado is considered one of the scariest places on earth. Denver, CO has had an enormous influx of people over the last decade and it is still ramping up.

So why did I pick Denver?

That’s simple, I have lived in Colorado for the majority of my life and want to know more about my capital city. Continue reading