Tag Archives: Brand

The Epic Failure of Brand Awareness

Increasing “Brand Awareness” is a Huge Waste of Money, Time, and Resources

The next time you’re sitting with the someone in a marketing department, ask that person, “why did you run the last digital display ad campaign?”

When I have asked that question, 4 out of 5 times I’ve received the response, “we’re trying to increase brand awareness.”

One small line from a great book comes to mind whenever I hear that:

“Kmart has plenty of awareness, so what?”
-Purple Cow by Seth Godin

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